[{"id":674689417594,"handle":"all-products-1","title":"All Products","updated_at":"2026-06-23T12:33:24+01:00","body_html":"","published_at":"2025-09-29T15:53:36+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"NON HARRY POTTER"},{"column":"tag","relation":"equals","condition":"CURRENT"}],"published_scope":"global"},{"id":410903347435,"handle":"available-for-credit-tag","title":"available-for-preorder","updated_at":"2026-06-23T12:33:24+01:00","body_html":"","published_at":"2023-06-20T11:07:57+01:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"available-for-preorder"}],"published_scope":"web"},{"id":410916192491,"handle":"harrry-potter","title":"Harry Potter","updated_at":"2026-06-23T12:07:43+01:00","body_html":"\u003cp style=\"text-align: left;\"\u003eHere at Half Moon Bay we like to focus on the iconic elements and characters from the franchise and with Harry Potter there are so many to choose from…whether it’s Harry,\u003cbr\u003eHermione and Ron or Dobby, Hedwig and Dumbledore. Or it’s Diagon Alley, Honeydukes and The Marauder’s Map, we’ve got something for every Harry Potter fan.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/Harry_Potter_wordmark_svg.png?v=1741970096\" width=\"246\" height=\"84\"\u003e\u003c\/p\u003e","published_at":"2023-01-10T13:40:22+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Harry Potter"}],"published_scope":"global","image":{"created_at":"2023-01-10T13:40:20+00:00","alt":null,"width":1080,"height":1080,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/2.png?v=1763570254"}},{"id":678907052410,"handle":"harry-potter","title":"Harry Potter","updated_at":"2026-06-23T12:07:44+01:00","body_html":"\u003cp\u003eA world of spells, secrets, and imagination. Inspired by the beloved stories, this magical range captures the spirit of Hogwarts through thoughtful, story-led design and beautifully crafted details. Created as giftable keepsakes to be treasured, the collection celebrates wonder, friendship, and the enduring magic of the wizarding world.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" height=\"66\" width=\"194\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/Harry_Potter_wordmark_svg.png?v=1741970096\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/www.halfmoonbay.co.uk\/collections\/harrry-potter\"\u003eShop the entire range\u003c\/a\u003e\u003c\/p\u003e","published_at":"2026-02-02T12:34:16+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Harry Potter"},{"column":"tag","relation":"equals","condition":"NEW"}],"published_scope":"global","image":{"created_at":"2026-02-02T12:34:14+00:00","alt":null,"width":2000,"height":1333,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/HP_square.png?v=1770111655"}},{"id":411961000171,"handle":"hogwarts","title":"Hogwarts","updated_at":"2026-06-23T12:07:43+01:00","body_html":"\u003cp style=\"text-align: left;\"\u003eStill waiting on your Hogwarts acceptance letter? With a flick of your wand you can bring the magic of Hogwarts into your home with our themed collection.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/Harry_Potter_wordmark_svg.png?v=1741970096\" width=\"304\" height=\"104\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/www.halfmoonbay.co.uk\/collections\/harrry-potter\"\u003eShop the entire range\u003c\/a\u003e\u003c\/p\u003e","published_at":"2023-02-01T10:52:51+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hogwarts"}],"published_scope":"global","image":{"created_at":"2024-02-09T15:06:39+00:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/Harry_Potter_-_Hogwarts.jpg?v=1707491199"}},{"id":667085308282,"handle":"home-kitchen","title":"Home \u0026 Kitchen","updated_at":"2026-06-23T12:33:24+01:00","body_html":"","published_at":"2025-03-17T15:00:47+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Accessory Dish"},{"column":"tag","relation":"equals","condition":"Apron"},{"column":"tag","relation":"equals","condition":"Basket"},{"column":"tag","relation":"equals","condition":"Biscuit Barrel"},{"column":"tag","relation":"equals","condition":"Blanket"},{"column":"tag","relation":"equals","condition":"Bowl"},{"column":"tag","relation":"equals","condition":"Candle Holder"},{"column":"tag","relation":"equals","condition":"Coaster"},{"column":"tag","relation":"equals","condition":"Collectors Boxes"},{"column":"tag","relation":"equals","condition":"Cushion"},{"column":"tag","relation":"equals","condition":"Decoration"},{"column":"tag","relation":"equals","condition":"Egg Cup"},{"column":"tag","relation":"equals","condition":"Egg Cups Set 2"},{"column":"tag","relation":"equals","condition":"Faux Plant With Pot"},{"column":"tag","relation":"equals","condition":"Glass"},{"column":"tag","relation":"equals","condition":"Glass Set"},{"column":"tag","relation":"equals","condition":"Glass Vase"},{"column":"tag","relation":"equals","condition":"Jug Ceramic (500ml)"},{"column":"tag","relation":"equals","condition":"Large Glass"},{"column":"tag","relation":"equals","condition":"Lunch Box Set"},{"column":"tag","relation":"equals","condition":"Lunch Box Storage Glass"},{"column":"tag","relation":"equals","condition":"Money Box"},{"column":"tag","relation":"equals","condition":"Photo Frame"},{"column":"tag","relation":"equals","condition":"Planter"},{"column":"tag","relation":"equals","condition":"Plate"},{"column":"tag","relation":"equals","condition":"Salt \u0026 Pepper Shakers Ceramic"},{"column":"tag","relation":"equals","condition":"Shaped Vase"},{"column":"tag","relation":"equals","condition":"Small Tin Sign"},{"column":"tag","relation":"equals","condition":"Storage Jar"},{"column":"tag","relation":"equals","condition":"Tea Bag Holder"},{"column":"tag","relation":"equals","condition":"Tea Set"},{"column":"tag","relation":"equals","condition":"Tea Towel"},{"column":"tag","relation":"equals","condition":"Tin Storage"},{"column":"tag","relation":"equals","condition":"Trinket Dish"},{"column":"tag","relation":"equals","condition":"Trivet (20cm x 20cm)"},{"column":"tag","relation":"equals","condition":"Vase"}],"published_scope":"global","image":{"created_at":"2025-03-19T12:09:29+00:00","alt":null,"width":6016,"height":3384,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/Half_Moon_Bay_LIfestyle_19Nov2024_263.jpg?v=1742386169"}},{"id":674689384826,"handle":"new","title":"New for 2026","updated_at":"2026-06-23T12:33:23+01:00","body_html":"\u003cp data-pm-slice=\"1 1 []\"\u003eDiscover what’s new for 2026 across our licensed and in house collections. This year includes new additions to much loved licences such as Paddington, The Beatles, Harry Potter and Moomin, alongside new in house designs inspired by books and storytelling. From Romantasy and The Secret Garden to Murder Mystery Book Club, our latest collections are designed to tell a story and bring literary inspiration to everyday gifts.\u003c\/p\u003e","published_at":"2025-09-29T15:52:03+01:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"NEW"}],"published_scope":"global","image":{"created_at":"2026-02-05T15:07:40+00:00","alt":null,"width":1000,"height":500,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/4_9dd7b4be-ed9d-4fc1-a8fc-66bd276fd334.png?v=1770304853"}},{"id":411946582251,"handle":"potion-bottles","title":"Vases","updated_at":"2026-06-23T12:33:23+01:00","body_html":"","published_at":"2023-01-31T16:08:50+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Vases"},{"column":"tag","relation":"equals","condition":"NON HARRY POTTER"}],"published_scope":"global"}]
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