[{"id":393889841387,"handle":"all-mugs-1","title":"All Mugs","updated_at":"2026-03-13T12:15:22+00:00","body_html":"","published_at":"2022-01-11T10:37:02+00:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mugs Everyday"},{"column":"tag","relation":"equals","condition":"Mugs Heat Change"},{"column":"tag","relation":"equals","condition":"Mugs Shaped"},{"column":"tag","relation":"equals","condition":"Mugs Travel"},{"column":"tag","relation":"equals","condition":"Mug Set"}],"published_scope":"global","image":{"created_at":"2025-03-18T13:04:23+00:00","alt":null,"width":6016,"height":4003,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/Half_Moon_Bay_LIfestyle_19Nov2024_188.jpg?v=1742303063"}},{"id":410903347435,"handle":"available-for-credit-tag","title":"available-for-preorder","updated_at":"2026-03-13T12:15:54+00:00","body_html":"","published_at":"2023-06-20T11:07:57+01:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"available-for-preorder"}],"published_scope":"web"},{"id":410916192491,"handle":"harrry-potter","title":"Harry Potter","updated_at":"2026-03-13T11:33:36+00:00","body_html":"\u003cp style=\"text-align: left;\"\u003eHere at Half Moon Bay we like to focus on the iconic elements and characters from the franchise and with Harry Potter there are so many to choose from…whether it’s Harry,\u003cbr\u003eHermione and Ron or Dobby, Hedwig and Dumbledore. Or it’s Diagon Alley, Honeydukes and The Marauder’s Map, we’ve got something for every Harry Potter fan.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e \u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/Harry_Potter_wordmark_svg.png?v=1741970096\" width=\"246\" height=\"84\"\u003e\u003c\/p\u003e","published_at":"2023-01-10T13:40:22+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Harry Potter"}],"published_scope":"global","image":{"created_at":"2023-01-10T13:40:20+00:00","alt":null,"width":1080,"height":1080,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/2.png?v=1763570254"}},{"id":678907052410,"handle":"harry-potter","title":"Harry Potter","updated_at":"2026-03-12T12:18:30+00:00","body_html":"\u003cp\u003eA world of spells, secrets, and imagination. Inspired by the beloved stories, this magical range captures the spirit of Hogwarts through thoughtful, story-led design and beautifully crafted details. Created as giftable keepsakes to be treasured, the collection celebrates wonder, friendship, and the enduring magic of the wizarding world.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" height=\"66\" width=\"194\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/Harry_Potter_wordmark_svg.png?v=1741970096\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/www.halfmoonbay.co.uk\/collections\/harrry-potter\"\u003eShop the entire range\u003c\/a\u003e\u003c\/p\u003e","published_at":"2026-02-02T12:34:16+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Harry Potter"},{"column":"tag","relation":"equals","condition":"NEW"}],"published_scope":"global","image":{"created_at":"2026-02-02T12:34:14+00:00","alt":null,"width":2000,"height":1333,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/HP_square.png?v=1770111655"}},{"id":394865737963,"handle":"mugs-harry-potter","title":"Mugs - Harry Potter","updated_at":"2026-03-13T11:33:36+00:00","body_html":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/Harry_Potter_wordmark_svg.png?v=1741970096\" alt=\"\" width=\"304\" height=\"104\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e","published_at":"2022-01-28T15:39:54+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"HP Mugs"}],"published_scope":"global"},{"id":674689384826,"handle":"new","title":"New for 2026","updated_at":"2026-03-12T12:18:30+00:00","body_html":"\u003cp data-pm-slice=\"1 1 []\"\u003eDiscover what’s new for 2026 across our licensed and in house collections. This year includes new additions to much loved licences such as Paddington, The Beatles, Harry Potter and Moomin, alongside new in house designs inspired by books and storytelling. From Romantasy and The Secret Garden to Murder Mystery Book Club, our latest collections are designed to tell a story and bring literary inspiration to everyday gifts.\u003c\/p\u003e","published_at":"2025-09-29T15:52:03+01:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"2026 SS1"},{"column":"tag","relation":"equals","condition":"2026 SS2"},{"column":"tag","relation":"equals","condition":"2026 SS3"},{"column":"tag","relation":"equals","condition":"2026 SS4"}],"published_scope":"global","image":{"created_at":"2026-02-05T15:07:40+00:00","alt":null,"width":1000,"height":500,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/4_9dd7b4be-ed9d-4fc1-a8fc-66bd276fd334.png?v=1770304853"}},{"id":678928482682,"handle":"new-formats-for-2026","updated_at":"2026-03-12T12:18:30+00:00","published_at":"2026-02-03T09:47:17+00:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"New Formats for 2026","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our newest product formats for 2026, bringing added detail, creativity and storytelling to our gift and stationery ranges. From refined stationery with premium finishes to playful, book inspired gift formats, these additions offer fresh ways to showcase both licensed and in house designs.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2026-02-05T15:26:13+00:00","alt":null,"width":1000,"height":500,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/3_db116f3c-a1ff-4e4f-bf5b-fc371b13636b.png?v=1770305173"}},{"id":411961164011,"handle":"platform-9-3-4","title":"Platform 9 3\/4","updated_at":"2026-03-12T12:18:28+00:00","body_html":"\u003cp style=\"text-align: left;\"\u003eTake a trip like no other through the barrier dividing Platforms Nine and Ten, and discover the Hogwarts Express and our themed collection.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/Harry_Potter_wordmark_svg.png?v=1741970096\" width=\"304\" height=\"104\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/www.halfmoonbay.co.uk\/collections\/harrry-potter\"\u003eShop the entire range\u003c\/a\u003e\u003c\/p\u003e","published_at":"2023-02-01T10:53:01+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Platform 9 3\/4"}],"published_scope":"global","image":{"created_at":"2024-02-01T10:34:25+00:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/Flex_Notebook_Lifestyle_Asset_1.jpg?v=1707491093"}}]
