[{"id":674689417594,"handle":"all-products-1","title":"All Products","updated_at":"2026-03-13T12:15:22+00:00","body_html":"","published_at":"2025-09-29T15:53:36+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"NON HARRY POTTER"},{"column":"tag","relation":"equals","condition":"CURRENT"}],"published_scope":"global"},{"id":410903347435,"handle":"available-for-credit-tag","title":"available-for-preorder","updated_at":"2026-03-13T12:15:54+00:00","body_html":"","published_at":"2023-06-20T11:07:57+01:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"available-for-preorder"}],"published_scope":"web"},{"id":433724031211,"handle":"literature-arts-music","title":"Literature, Arts \u0026 Music","updated_at":"2026-03-13T12:15:22+00:00","body_html":"","published_at":"2024-04-11T11:17:56+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Agatha Christie"},{"column":"tag","relation":"equals","condition":"Arts \u0026 Crafts Society"},{"column":"tag","relation":"equals","condition":"Books"},{"column":"tag","relation":"equals","condition":"Moomin"},{"column":"tag","relation":"equals","condition":"Neverland"},{"column":"tag","relation":"equals","condition":"Paddington Bear"},{"column":"tag","relation":"equals","condition":"Pulteney Press"},{"column":"tag","relation":"equals","condition":"Roald Dahl"},{"column":"tag","relation":"equals","condition":"The Beatles"}],"published_scope":"global"},{"id":674689384826,"handle":"new","title":"New for 2026","updated_at":"2026-03-12T12:18:30+00:00","body_html":"\u003cp data-pm-slice=\"1 1 []\"\u003eDiscover what’s new for 2026 across our licensed and in house collections. This year includes new additions to much loved licences such as Paddington, The Beatles, Harry Potter and Moomin, alongside new in house designs inspired by books and storytelling. From Romantasy and The Secret Garden to Murder Mystery Book Club, our latest collections are designed to tell a story and bring literary inspiration to everyday gifts.\u003c\/p\u003e","published_at":"2025-09-29T15:52:03+01:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"2026 SS1"},{"column":"tag","relation":"equals","condition":"2026 SS2"},{"column":"tag","relation":"equals","condition":"2026 SS3"},{"column":"tag","relation":"equals","condition":"2026 SS4"}],"published_scope":"global","image":{"created_at":"2026-02-05T15:07:40+00:00","alt":null,"width":1000,"height":500,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/4_9dd7b4be-ed9d-4fc1-a8fc-66bd276fd334.png?v=1770304853"}},{"id":667084063098,"handle":"notebooks","title":"Notebooks","updated_at":"2026-03-12T12:18:19+00:00","body_html":"","published_at":"2025-03-17T14:35:06+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"A5 Notebook"},{"column":"tag","relation":"equals","condition":"A6 Notebook"},{"column":"tag","relation":"equals","condition":"Exercise Book"},{"column":"tag","relation":"equals","condition":"Notebook"}],"published_scope":"global"},{"id":392630108395,"handle":"paddington-bear","title":"Paddington Bear","updated_at":"2026-03-12T12:18:13+00:00","body_html":"\u003cp\u003eCreated by Michael Bond after buying a small toy bear on Christmas Eve, 1956, Paddington Bear is a beloved character who’s since been welcomed into many homes. With his iconic hat, blue duffle coat and Wellington boots, Paddington is recognisable wherever he ventures. It’s this timeless look that inspired ourcollection, complete with classic designs on contemporary products.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/Paddington_Since1958-01.png?v=1742211128\" width=\"274\" height=\"99\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e","published_at":"2021-12-14T11:10:03+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Paddington Bear"}],"published_scope":"global","image":{"created_at":"2021-12-21T14:10:28+00:00","alt":"","width":1515,"height":1515,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/IMG_1522.jpg?v=1736422390"}},{"id":671951847802,"handle":"paddington-bear-1","title":"Paddington Bear","updated_at":"2026-03-12T12:18:13+00:00","body_html":"\u003cp\u003eStep into Paddington’s world this Winter with our newest additions. Crafted with warm, inviting colours and playful designs, these pieces capture the gentle humour and timeless charm of the beloved bear. Perfect for bringing a touch of whimsy and cosy warmth to your customers’ homes and gifting this season.\u003ca href=\"https:\/\/www.halfmoonbay.co.uk\/collections\/paddington-bear\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/Paddington_Since1958-01.png?v=1742211128\" width=\"274\" height=\"99\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/www.halfmoonbay.co.uk\/collections\/paddington-bear\"\u003eShop the entire range\u003c\/a\u003e\u003c\/p\u003e","published_at":"2025-07-16T10:37:07+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Paddington Bear"},{"column":"tag","relation":"equals","condition":"NEW"}],"published_scope":"global","image":{"created_at":"2025-07-17T10:55:07+01:00","alt":null,"width":3169,"height":1829,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/Paddington_496d9139-750e-4078-a66e-3f3ccdb54e0d.jpg?v=1752746107"}},{"id":678907412858,"handle":"paddington-bear-2","title":"Paddington Bear","updated_at":"2026-03-12T12:18:13+00:00","body_html":"\u003cp\u003ePaddington Bear is a much-loved character who has been welcomed into homes around the world for generations. Instantly recognisable by his iconic hat, blue duffle coat, and wellington boots, Paddington’s timeless style and gentle charm have inspired this range. Celebrating his warmth, curiosity, and sense of adventure, the collection captures the heart of a character that continues to delight both children and adults alike.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/Paddington.png?v=1752745734\" alt=\"\" width=\"192\" height=\"192\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/www.halfmoonbay.co.uk\/collections\/paddington-bear\"\u003eShop the entire range\u003c\/a\u003e\u003c\/p\u003e","published_at":"2026-02-02T12:52:27+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Paddington Bear"},{"column":"tag","relation":"equals","condition":"NEW"}],"published_scope":"global","image":{"created_at":"2026-02-02T12:52:25+00:00","alt":null,"width":1333,"height":1333,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/Paddington_square.png?v=1770036747"}},{"id":393068183787,"handle":"stationery-notebooks-1","title":"Stationery \u0026 Notebooks","updated_at":"2026-03-13T11:33:36+00:00","body_html":"","published_at":"2021-12-23T12:32:34+00:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"A5 Notebook"},{"column":"tag","relation":"equals","condition":"A6 Notebook"},{"column":"tag","relation":"equals","condition":"Bookmark"},{"column":"tag","relation":"equals","condition":"Exercise Book"},{"column":"tag","relation":"equals","condition":"Memo Pad"},{"column":"tag","relation":"equals","condition":"Notebook"},{"column":"tag","relation":"equals","condition":"Paperweight"},{"column":"tag","relation":"equals","condition":"Pen"},{"column":"tag","relation":"equals","condition":"Pencil Case"},{"column":"tag","relation":"equals","condition":"Pencil Set"},{"column":"tag","relation":"equals","condition":"Planner"},{"column":"tag","relation":"equals","condition":"Sticker Sheet"},{"column":"tag","relation":"equals","condition":"Sticky Notes"}],"published_scope":"global","image":{"created_at":"2025-03-19T11:55:54+00:00","alt":null,"width":4003,"height":2252,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/Half_Moon_Bay_LIfestyle_19Nov2024_220.jpg?v=1742385354"}}]
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