[{"id":674689417594,"handle":"all-products-1","title":"All Products","updated_at":"2026-03-13T12:15:22+00:00","body_html":"","published_at":"2025-09-29T15:53:36+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"NON HARRY POTTER"},{"column":"tag","relation":"equals","condition":"CURRENT"}],"published_scope":"global"},{"id":410903347435,"handle":"available-for-credit-tag","title":"available-for-preorder","updated_at":"2026-03-13T12:15:54+00:00","body_html":"","published_at":"2023-06-20T11:07:57+01:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"available-for-preorder"}],"published_scope":"web"},{"id":674689384826,"handle":"new","title":"New for 2026","updated_at":"2026-03-12T12:18:30+00:00","body_html":"\u003cp data-pm-slice=\"1 1 []\"\u003eDiscover what’s new for 2026 across our licensed and in house collections. This year includes new additions to much loved licences such as Paddington, The Beatles, Harry Potter and Moomin, alongside new in house designs inspired by books and storytelling. From Romantasy and The Secret Garden to Murder Mystery Book Club, our latest collections are designed to tell a story and bring literary inspiration to everyday gifts.\u003c\/p\u003e","published_at":"2025-09-29T15:52:03+01:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"2026 SS1"},{"column":"tag","relation":"equals","condition":"2026 SS2"},{"column":"tag","relation":"equals","condition":"2026 SS3"},{"column":"tag","relation":"equals","condition":"2026 SS4"}],"published_scope":"global","image":{"created_at":"2026-02-05T15:07:40+00:00","alt":null,"width":1000,"height":500,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/4_9dd7b4be-ed9d-4fc1-a8fc-66bd276fd334.png?v=1770304853"}},{"id":678907445626,"handle":"peter-rabbit","title":"Peter Rabbit","updated_at":"2026-03-12T12:18:28+00:00","body_html":"\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\" style=\"font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);\"\u003ePeter Rabbit is one of Beatrix Potter’s most beloved characters, cherished in British homes for generations. Instantly recognisable by his classic blue jacket and playful spirit, his timeless appeal is rooted in the charm of the English countryside. Drawing on heritage illustrations and traditional British design, this home, stationery, and gift collection celebrates a character that continues to delight both children and adults alike.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2026-02-02T12:54:05+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Peter Rabbit"},{"column":"tag","relation":"equals","condition":"NEW"}],"published_scope":"global","image":{"created_at":"2026-02-02T15:27:18+00:00","alt":null,"width":1080,"height":1080,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/a56e53d7-04d4-43ac-8b0e-c7d1b723094e.png?v=1770734637"}}]
["2026 SS4","available-for-preorder","CURRENT","Keyring","Keyring NON HARRY POTTER","NEW","NON HARRY POTTER","Passport Holders \u0026 Luggage Tags","Peter Rabbit","Peter Rabbit Passport Holders \u0026 Luggage Tags"]
