[{"id":674689417594,"handle":"all-products-1","title":"All Products","updated_at":"2026-03-13T12:15:22+00:00","body_html":"","published_at":"2025-09-29T15:53:36+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"NON HARRY POTTER"},{"column":"tag","relation":"equals","condition":"CURRENT"}],"published_scope":"global"},{"id":410903347435,"handle":"available-for-credit-tag","title":"available-for-preorder","updated_at":"2026-03-13T12:15:54+00:00","body_html":"","published_at":"2023-06-20T11:07:57+01:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"available-for-preorder"}],"published_scope":"web"},{"id":393067856107,"handle":"keyrings-1","title":"Keyrings","updated_at":"2026-03-11T11:37:02+00:00","body_html":"","published_at":"2021-12-23T12:28:55+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Keyrings"},{"column":"tag","relation":"equals","condition":"NON HARRY POTTER"}],"published_scope":"global"},{"id":433724031211,"handle":"literature-arts-music","title":"Literature, Arts \u0026 Music","updated_at":"2026-03-13T12:15:22+00:00","body_html":"","published_at":"2024-04-11T11:17:56+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Agatha Christie"},{"column":"tag","relation":"equals","condition":"Arts \u0026 Crafts Society"},{"column":"tag","relation":"equals","condition":"Books"},{"column":"tag","relation":"equals","condition":"Moomin"},{"column":"tag","relation":"equals","condition":"Neverland"},{"column":"tag","relation":"equals","condition":"Paddington Bear"},{"column":"tag","relation":"equals","condition":"Pulteney Press"},{"column":"tag","relation":"equals","condition":"Roald Dahl"},{"column":"tag","relation":"equals","condition":"The Beatles"}],"published_scope":"global"},{"id":392631419115,"handle":"moomin","title":"Moomin","updated_at":"2026-03-12T12:18:20+00:00","body_html":"\u003cp style=\"text-align: left;\"\u003eCreated by Finnish artist and author, Tove Jansson, the adventurous Moomin family live in their house in Moominvalley and have many adventures with their various friends. It’s these adventures that have inspired our newest collection. The designs feature the Moomin characters and quotes created by Tove, making the range perfect for Moomin collectors and people looking for unique, design-led homeware.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/moomin_a48f5f14-9454-44f5-967c-91e9561bb718.png?v=1773317817\" alt=\"\" width=\"273\" height=\"93\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e","published_at":"2021-12-14T11:28:03+00:00","sort_order":"alpha-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Moomin"}],"published_scope":"global","image":{"created_at":"2021-12-21T13:12:36+00:00","alt":"","width":1080,"height":1080,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/bonnier.png?v=1770734966"}},{"id":678907380090,"handle":"moomin-1","title":"Moomin","updated_at":"2026-03-12T12:18:20+00:00","body_html":"\u003cp style=\"text-align: center;\"\u003eCreated by Finnish artist and author Tove Jansson, the beloved Moomin characters have delighted generations worldwide. Celebrating friendship, kindness, and curiosity, the timeless stories appeal to both children and adults. Inspired by this charming world, our Moomin range brings warmth, nostalgia, and whimsical design to products perfect for gifting and everyday use.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/moomin_06ce71ba-e7be-45a3-a075-28e5d6365369.png?v=1773247936\" alt=\"\" width=\"215\" height=\"73\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/www.halfmoonbay.co.uk\/collections\/moomin\"\u003eShop the entire range\u003c\/a\u003e\u003c\/p\u003e","published_at":"2026-02-02T12:50:25+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Moomin"},{"column":"tag","relation":"equals","condition":"NEW"}],"published_scope":"global","image":{"created_at":"2026-02-02T12:50:23+00:00","alt":null,"width":2000,"height":1333,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/Moomin_square.png?v=1770111729"}},{"id":666999259514,"handle":"moomin-new","title":"Moomin New","updated_at":"2026-03-12T12:18:20+00:00","body_html":"\u003cp style=\"text-align: left;\"\u003eAs the seasons change in Moominvalley, a soft hush of snow settles over the landscape - marking the arrival of winter and a time for warmth, wonder, and reflection. Inspired by these quieter moments in Tove Jansson’s beloved stories, our Winter Moomin collection captures the charm and magic of the colder months. Featuring classic Moomin characters and wintry quotes from Tove’s original tales, each piece is thoughtfully designed to bring a smile to customers faces this winter.\u003ca href=\"https:\/\/www.halfmoonbay.co.uk\/collections\/moomin\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/Moomin_184cc077-8c10-42f5-b4c6-0d50e9d75ff6.png?v=1752746040\" alt=\"\" width=\"185\" height=\"104\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/www.halfmoonbay.co.uk\/collections\/moomin\"\u003e\u003cspan\u003eShop the entire range\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e","published_at":"2025-03-14T12:42:10+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Moomin"},{"column":"tag","relation":"equals","condition":"NEW"}],"published_scope":"global","image":{"created_at":"2025-03-14T12:42:07+00:00","alt":null,"width":3169,"height":1829,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/moomin.png?v=1752746072"}},{"id":674689384826,"handle":"new","title":"New for 2026","updated_at":"2026-03-12T12:18:30+00:00","body_html":"\u003cp data-pm-slice=\"1 1 []\"\u003eDiscover what’s new for 2026 across our licensed and in house collections. This year includes new additions to much loved licences such as Paddington, The Beatles, Harry Potter and Moomin, alongside new in house designs inspired by books and storytelling. From Romantasy and The Secret Garden to Murder Mystery Book Club, our latest collections are designed to tell a story and bring literary inspiration to everyday gifts.\u003c\/p\u003e","published_at":"2025-09-29T15:52:03+01:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"2026 SS1"},{"column":"tag","relation":"equals","condition":"2026 SS2"},{"column":"tag","relation":"equals","condition":"2026 SS3"},{"column":"tag","relation":"equals","condition":"2026 SS4"}],"published_scope":"global","image":{"created_at":"2026-02-05T15:07:40+00:00","alt":null,"width":1000,"height":500,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/4_9dd7b4be-ed9d-4fc1-a8fc-66bd276fd334.png?v=1770304853"}},{"id":678928482682,"handle":"new-formats-for-2026","updated_at":"2026-03-12T12:18:30+00:00","published_at":"2026-02-03T09:47:17+00:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"New Formats for 2026","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our newest product formats for 2026, bringing added detail, creativity and storytelling to our gift and stationery ranges. From refined stationery with premium finishes to playful, book inspired gift formats, these additions offer fresh ways to showcase both licensed and in house designs.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2026-02-05T15:26:13+00:00","alt":null,"width":1000,"height":500,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/3_db116f3c-a1ff-4e4f-bf5b-fc371b13636b.png?v=1770305173"}}]
["2026 SS2","available-for-preorder","CURRENT","Daydreaming","Keyring","Keyring NON HARRY POTTER","Keyrings","Moomin","Moomin Keyrings","NEW","NON HARRY POTTER"]
