[{"id":393889841387,"handle":"all-mugs-1","title":"All Mugs","updated_at":"2026-04-11T12:38:37+01:00","body_html":"","published_at":"2022-01-11T10:37:02+00:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Mugs Everyday"},{"column":"tag","relation":"equals","condition":"Mugs Heat Change"},{"column":"tag","relation":"equals","condition":"Mugs Shaped"},{"column":"tag","relation":"equals","condition":"Mugs Travel"},{"column":"tag","relation":"equals","condition":"Mug Set"}],"published_scope":"global","image":{"created_at":"2025-03-18T13:04:23+00:00","alt":null,"width":6016,"height":4003,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/Half_Moon_Bay_LIfestyle_19Nov2024_188.jpg?v=1742303063"}},{"id":394369925355,"handle":"all-products","title":"All Products","updated_at":"2026-04-11T12:38:37+01:00","body_html":"","published_at":"2022-01-21T15:49:09+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global","image":{"created_at":"2022-01-21T15:54:10+00:00","alt":null,"width":3000,"height":3000,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/HMB_Banner_640x265_71a30a47-d061-4a0f-be22-2c98edf69d7e.jpg?v=1653039802"}},{"id":674689417594,"handle":"all-products-1","title":"All Products","updated_at":"2026-04-11T12:38:37+01:00","body_html":"","published_at":"2025-09-29T15:53:36+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"NON HARRY POTTER"},{"column":"tag","relation":"equals","condition":"CURRENT"}],"published_scope":"global"},{"id":393071657195,"handle":"all-mugs","title":"Everyday Mugs","updated_at":"2026-04-11T12:38:37+01:00","body_html":"","published_at":"2021-12-23T14:44:09+00:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Mugs Everyday"},{"column":"tag","relation":"equals","condition":"NON HARRY POTTER"}],"published_scope":"global","image":{"created_at":"2025-03-18T13:05:04+00:00","alt":null,"width":6016,"height":4003,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/Half_Moon_Bay_LIfestyle_19Nov2024_188_050586c8-6490-4056-851a-33fb6c0f05ea.jpg?v=1742303104"}},{"id":429896106219,"handle":"just-landed","title":"Just Landed","updated_at":"2026-04-11T12:38:37+01:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our latest arrivals and back-in-stock favourites, all in one place.\u003c\/p\u003e","published_at":"2024-03-07T16:23:51+00:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"JustLanded"}],"published_scope":"global","image":{"created_at":"2026-04-02T11:25:07+01:00","alt":null,"width":1200,"height":810,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/m_h.jpg?v=1775125507"}},{"id":433724031211,"handle":"literature-arts-music","title":"Literature, Arts \u0026 Music","updated_at":"2026-04-11T12:38:37+01:00","body_html":"","published_at":"2024-04-11T11:17:56+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Agatha Christie"},{"column":"tag","relation":"equals","condition":"Arts \u0026 Crafts Society"},{"column":"tag","relation":"equals","condition":"Books"},{"column":"tag","relation":"equals","condition":"Moomin"},{"column":"tag","relation":"equals","condition":"Neverland"},{"column":"tag","relation":"equals","condition":"Paddington Bear"},{"column":"tag","relation":"equals","condition":"Pulteney Press"},{"column":"tag","relation":"equals","condition":"Roald Dahl"},{"column":"tag","relation":"equals","condition":"The Beatles"}],"published_scope":"global"},{"id":674689384826,"handle":"new","title":"New for 2026","updated_at":"2026-04-11T12:38:37+01:00","body_html":"\u003cp data-pm-slice=\"1 1 []\"\u003eDiscover what’s new for 2026 across our licensed and in house collections. This year includes new additions to much loved licences such as Paddington, The Beatles, Harry Potter and Moomin, alongside new in house designs inspired by books and storytelling. From Romantasy and The Secret Garden to Murder Mystery Book Club, our latest collections are designed to tell a story and bring literary inspiration to everyday gifts.\u003c\/p\u003e","published_at":"2025-09-29T15:52:03+01:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"2026 SS1"},{"column":"tag","relation":"equals","condition":"2026 SS2"},{"column":"tag","relation":"equals","condition":"2026 SS3"},{"column":"tag","relation":"equals","condition":"2026 SS4"}],"published_scope":"global","image":{"created_at":"2026-02-05T15:07:40+00:00","alt":null,"width":1000,"height":500,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/4_9dd7b4be-ed9d-4fc1-a8fc-66bd276fd334.png?v=1770304853"}},{"id":678928482682,"handle":"new-formats-for-2026","updated_at":"2026-04-11T12:38:37+01:00","published_at":"2026-02-03T09:47:17+00:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"New Formats for 2026","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our newest product formats for 2026, bringing added detail, creativity and storytelling to our gift and stationery ranges. From refined stationery with premium finishes to playful, book inspired gift formats, these additions offer fresh ways to showcase both licensed and in house designs.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2026-02-05T15:26:13+00:00","alt":null,"width":1000,"height":500,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/3_db116f3c-a1ff-4e4f-bf5b-fc371b13636b.png?v=1770305173"}},{"id":427329159403,"handle":"pulteney-press","title":"Pulteney Press","updated_at":"2026-04-11T12:38:37+01:00","body_html":"\u003cp style=\"text-align: left;\"\u003ePULTENEY PRESS DELVES INTO THE ARCHIVES OF HISTORIC LIBRARIES, TO BRING THE LITERARY CLASSICS TO LIFE. DRAWING. INSPIRATION FROM CLASSIC LITERATURE, AND THEIR MUCH LOVED QUOTES AND ORIGINAL ILLUSTRATIONS. PULTENEY PRESS IS A CELEBRATION OF THESE CLASSICS. THE PULTENEY PRESS COLLECTION CELEBRATES THE JOYS OF READING WITH AN ARRAY OF QUIRKY BOOK ACCESSORIES AND GIFTS. PERFECT FOR BOOK LOVERS EVERYWHERE.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0610\/4327\/8059\/files\/Pulteney_Press.png?v=1742302118\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e","published_at":"2024-02-08T13:09:18+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Pulteney Press"}],"published_scope":"global","image":{"created_at":"2025-01-09T11:32:39+00:00","alt":null,"width":1515,"height":1515,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/shakespeare.jpg?v=1738585201"}},{"id":678907707770,"handle":"sleeping-beauty","title":"Sleeping Beauty","updated_at":"2026-04-10T12:41:57+01:00","body_html":"\u003cp\u003eSleeping Beauty tells the story of a princess placed under a spell of a hundred-year sleep, broken only by true love’s kiss. The tale celebrates destiny, patience, and the enduring power of love to overcome even the darkest magic. Inspired by this classic fairytale, our range features delicate illustrations and gold detailing, adding a touch of whimsy to stationery and gifting.\u003c\/p\u003e","published_at":"2026-02-02T13:00:16+00:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sleeping Beauty"},{"column":"tag","relation":"equals","condition":"NEW"}],"published_scope":"global","image":{"created_at":"2026-02-02T13:00:13+00:00","alt":null,"width":1333,"height":1333,"src":"\/\/www.halfmoonbay.co.uk\/cdn\/shop\/collections\/Sleeping_beauty_square.png?v=1770037216"}}]
["2026 SS2","CURRENT","JustLanded","Mug Oval","Mug Oval NON HARRY POTTER","Mugs Everyday","NEW","NON HARRY POTTER","Pulteney Press","Pulteney Press Mugs Everyday","Sleeping Beauty"]
