Welcome to our Trade Store - Log in/Register - Click here


Home  >  About



For over 20 years, Half Moon Bay have supplied retailers of all sizes across the globe with our award-winning licensed and themed giftware. We also produce trend-led home and fashion products through lifestyle brand Shruti, as well as books and gift books through publishing imprint Ice House Books.


Based in central Bath, with our distribution centre in Wiltshire and an office in Dongguan, China, we are a dedicated, enthusiastic and experienced team. Great design and quality are at the heart of everything we do, and this is reflected in all three divisions of our business;


Half Moon Bay


Best known for our love of retro classics and iconic licenses, we are proud to represent many of the world’s best entertainment brands including Harry Potter, Game of Thrones, Disney, Marvel, DC Comics and more. Our portfolio of licenses is always evolving, head to Our Brands to see what’s currently available.




At Shruti we create trend-led collections of home and fashion products. Supplying own-brand products including fashion accessories, home, baby and men’s gifting as well as offering licensed brands, including RSPB and the Royal Horticultural Society. Browse our product catalogue here.


Ice House Books


Ice House Books publish books and gift books, including own brand titles and licensed ones too, with beloved brands such as Moomin, The Beano, Thunderbirds and more receiving titles in our launch year. 


If you’d like to register an account with us, click here to give us your details and place your first Half Moon Bay order!


Our Story


Our family-owned business began in 1995 by distributing unusual giftware products from the USA, inspiring us to name the company Half Moon Bay! (Half Moon Bay is in California). We quickly moved into designing and sourcing our own products, becoming known for our love of retro classics and iconic licenses. Today, we’re proud to represent many of the world’s biggest entertainment brands, working with Disney, Warner Bros. and others to create outstanding products that consumers love.


We expanded in 2008 with the acquisition of Robert Opie Trading Ltd, which used nostalgic images taken from The Robert Opie Collection on a diverse range of products, enabling us to take our first strides into the heritage, museum and traditional giftware retail markets.


But we didn’t stop there, in 2018 we acquired Shruti Designs, which creates trend-led collections of home and fashion products and established our very own gift book publishing imprint Ice House Books in a year which saw us diversify our already varied product offering more than ever before.


Throughout our 20-year history we’ve remained an independent, family owned business with a simple mission; to offer our retail customers products that sell at consumer level, backed up by a straight forward and easy to deal with customer service approach.

© Half Moon Bay Ltd., The Ice House, 124 Walcot Street, Bath, BA1 5BG Registered in England No 3129562